AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps on iOS in Germany Q2 2023
Discover the performance of the top 5 beauty retail apps in Germany for Q2 2023, including download trends and active user metrics.
In the second quarter of 2023, the top 5 beauty retail apps on the iOS platform in Germany showcased varied performance metrics. Here’s a detailed look at their weekly downloads and active user trends.
Douglas - Parfüm & Kosmetik consistently maintained a strong presence. Weekly downloads fluctuated, peaking at around 12.5K in mid-April and ending the quarter with over 11K downloads. Active users saw a slight dip in mid-June, but rebounded to approximately 67.7K by the end of June.
Vorherige Version Sephora experienced a varied download trend, starting with 6.3K downloads in late March and ending with around 4.8K in late June. Active users showed a steady increase, finishing the quarter at about 60.7K.
flaconi had a notable spike in downloads around mid-June, reaching 6.2K, but generally hovered around the 2K to 4K mark. Active users displayed a positive trend, culminating at approximately 65.1K by the end of June.
GLAMOUR Shopping saw a significant spike in downloads at the beginning of April, with a peak of 24.8K, but dipped to negligible numbers by mid-June. Active users followed a similar pattern, peaking at 31.7K in early April and then decreasing to about 1.4K by the end of June.
Notino: profumi e cosmetici showed a consistent download pattern, with a noticeable peak of 3.7K in mid-April. Active users increased towards the end of the quarter, reaching around 9.6K in mid-June.
These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower’s platform.
